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faq

Frequently Asked Questions.

Honest answers about web design, SEO, AI, pricing, and how we work. If you can't find what you're looking for, ask us directly — we respond to all enquiries within one business day.

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Pricing & Timelines Web Design AI & SEO Development & Fixes Working With Us Reporting & Results
pricing & timelines

What Does It Cost & How Long Does It Take?

How much does a business website cost?

Our business websites start from £1,200 for a simple 5-page site. Most SME projects land in the £1,500–£3,500 range depending on scope, number of pages, integrations, and content requirements. Landing pages start from £500. We always provide a fixed quote before starting — so you know exactly what you're paying before a single line of code is written. No scope creep, no surprise invoices.

How much does SEO cost?

SEO services typically start from £400–£600/month for ongoing work, depending on competition and scope. One-off audits and strategy documents start from £350. We don't lock you into long contracts — we earn your trust month by month. If we're not delivering results, you're free to walk away.

How long does a website take to build?

Most business websites take 2–4 weeks from kick-off to launch. Landing pages can be turned around in 3–5 days. Larger multi-page sites with custom functionality may take 4–8 weeks. We work quickly because our AI-assisted workflow removes a lot of the slow phases — but we never rush the bits that matter, like testing and quality assurance.

Do you offer payment plans?

Yes. For projects over £1,000, we typically work on a 50% upfront / 50% on completion basis. For larger projects, we can discuss milestone-based payment schedules. We want working with us to be accessible for small businesses, not just the ones with big budgets.

Is there a minimum contract period for SEO?

SEO takes time to build momentum — we typically recommend at least 3 months to see meaningful results. That said, we don't tie you into long-term contracts. We ask for 30 days' notice if you want to pause or stop. If we're not delivering, you shouldn't have to keep paying.

web design

Web Design — Your Questions Answered

Will my website be mobile-friendly?

Yes — every site we build is designed mobile-first. We design for small screens first, then scale up to desktop. Over 65% of web traffic is now mobile, and Google prioritises mobile performance in its rankings. A site that doesn't work perfectly on a phone isn't a website — it's a liability.

Do you use templates or design from scratch?

We design from scratch, tailored to your brand, audience, and goals. We don't use Squarespace, Wix, or off-the-shelf templates. Custom design means your site doesn't look like everyone else's — and it means we can optimise every element for conversion, not just appearance.

What do I need to provide to get started?

To start, we need: your brand assets (logo, colours, fonts if you have them), a brief about your business and target customers, any content you want to include, and examples of sites you like. If you don't have some of these, we help you figure them out — that's part of the process.

Do you write the copy for my website?

Yes — we offer SEO copywriting as part of most projects. We use AI-assisted research and drafting, followed by human editing and review, to produce copy that reads naturally, ranks on Google, and actually persuades people to contact you. If you have existing copy you love, we can work with that too.

Can I update the website myself after launch?

If you want to manage your own content, we'll build on WordPress with a simple editing interface. If you'd prefer we handle everything, we can do that too. For clients who want speed and simplicity, a static site managed by us is often the better option — it's faster, more secure, and requires less maintenance.

What is a landing page and do I need one?

A landing page is a single, focused page designed to convert visitors from a specific source — a Google ad, email campaign, or social media post. Unlike a full website, it has one goal and one call to action. If you're running any paid advertising, a dedicated landing page will significantly improve your conversion rate compared to sending traffic to your homepage.

AI & SEO

AI & SEO — The Questions We Get Most

What is AI SEO and how is it different from regular SEO?

Traditional SEO focuses on keywords, links, and technical performance. AI SEO adds a new layer: optimising for AI systems that are increasingly influencing how people find businesses. This includes Google's AI Overviews, ChatGPT recommendations, Perplexity, and voice assistants. It requires structured data, entity-based content, and signals that help AI systems understand and recommend your business.

How long does SEO take to produce results?

Realistic timelines: technical fixes can show impact within weeks. Content and keyword ranking typically takes 3–6 months. Building real topical authority takes 6–12 months. We don't promise overnight rankings — anyone who does is misleading you. What we do promise is transparent progress reporting and a clear strategy built on what actually works.

Can you get my business recommended by ChatGPT or Google AI?

We implement everything currently known to influence AI recommendations: structured data, entity establishment, citation building, and content designed for AI consumption. We cannot guarantee specific AI mentions — no one can, because AI systems make their own decisions. But we significantly improve your chances, and we track when and where you appear.

What is schema markup and do I need it?

Schema markup is structured data code added to your website that helps search engines and AI systems understand what your content means — not just what it says. For a local business, it tells Google your name, address, opening hours, reviews, and services in a machine-readable format. It's one of the highest-impact, lowest-effort SEO improvements available, and we implement it on every site we build or optimise.

What is local SEO and does my business need it?

Local SEO helps your business appear when people nearby search for what you do — both in the standard results and in Google's map pack. 46% of all Google searches have local intent. If you serve customers in a specific area, local SEO is almost certainly the highest-return investment you can make in your digital presence. We handle Google Business Profile optimisation, local citations, and LocalBusiness schema.

What is the tektiv SEO reporting dashboard?

We've built a bespoke SEO reporting dashboard that aggregates live data from Google Search Console, Google Analytics 4, Ahrefs, and other sources into a single, clean weekly report tailored to each client. Instead of logging into multiple platforms and deciphering raw data, you receive a weekly digest showing your keyword movements, traffic trends, conversion goals, and recommended next steps — in plain English, with commentary from us on what's changed and why.

Do you do keyword research?

Yes — keyword research is the foundation of everything we do in SEO. We identify what your customers are actually searching for (which is often different from what businesses assume), analyse the competition for each term, and prioritise keywords by a combination of search volume, difficulty, and commercial intent. We then build your content strategy around those findings.

development & fixes

Development, Website Fixes & Technical Work

Can you fix my existing WordPress site?

Yes. We diagnose and fix broken WordPress installations, plugin conflicts, slow load times, broken forms, hacked sites, and white screen of death errors. We use AI-powered diagnostic tools to identify root causes quickly — what might take a developer hours to find manually, we can often pinpoint in minutes. We always work in a staging environment first, so your live site stays safe while we work.

What platforms do you work with?

We build on custom HTML/CSS/JS, WordPress (with or without page builders), and we can diagnose and fix issues on Wix, Webflow, and Squarespace. For custom builds, we don't use unnecessary frameworks or page builders — just clean, standards-compliant code that performs and lasts.

My site is really slow — can you speed it up?

In most cases, yes — significantly. A site speed audit typically identifies image optimisation, render-blocking scripts, unoptimised databases, bloated plugins, and server configuration issues. We target sub-2-second load times and regularly take sites from 5–8 second load times to under 2 seconds. The impact on rankings and conversion rates is immediate and measurable.

How do you use AI to fix website problems?

We use tools like Claude Code and AI-powered analysis to read through large codebases, identify problem patterns, and suggest targeted fixes much faster than manual debugging. For complex WordPress or plugin issues, this means we can diagnose the root cause in an hour that might otherwise take a developer a full day. Every fix is reviewed, tested, and validated by a human before going live.

Do you handle hosting?

We don't resell hosting (so we have no incentive to push you onto an overpriced plan). We recommend the right hosting solution for your needs and budget, handle deployment, and configure SSL, DNS, email, and caching correctly. If you already have hosting you're happy with, we work with what you have.

working with us

What's It Like Working With tektiv?

Who is tektiv and who will I be working with?

tektiv is a boutique digital agency founded by Brian Fitzpatrick, a North London business owner who also runs a swim school. That background — building and marketing a real small business — shapes how we approach every client project. You talk directly with us, not an account manager. No handoffs, no junior teams, no "we'll have to check with the team" delays.

How do you communicate during a project?

We keep it simple — email for formal updates, messaging for quick questions. You get a clear project timeline at the start, regular updates as we hit milestones, and direct access to us when you have questions. We don't ghost clients between milestones, and we respond to messages within one business day.

Do you work with businesses outside the UK?

Yes. Our web design and development services are fully remote and location-independent. SEO strategy is also international — we've built strategies for businesses targeting multiple countries. We're UK-based and have the deepest local knowledge for UK markets, but we work with clients globally.

What types of businesses do you typically work with?

We work with small and medium businesses across a wide range of sectors — service businesses, professional services, local trades, education, hospitality, e-commerce, and more. The common thread is a business owner who wants to stop losing customers to competitors with better websites and SEO — and is ready to invest in fixing it properly.

How do I get started?

The best first step is a free website audit — we'll review your current site, identify the biggest problems, and give you a clear picture of what needs fixing and in what order. There's no obligation to work with us after the audit, and we deliver it within 48 hours. Request yours here →

reporting & results

Reporting, Results & What to Expect

How do you report on SEO progress?

We use a bespoke SEO reporting dashboard we've built that pulls live data from Google Search Console, Analytics 4, and Ahrefs into a single weekly report. You receive a plain-English summary of keyword movements, traffic changes, conversion trends, and what we're doing next — no login required, no raw data to interpret. We add commentary each week explaining what changed and why.

What metrics do you track?

We track the metrics that actually matter to your business: organic traffic growth, keyword position changes for target terms, conversion rate (enquiries, calls, form submissions), Core Web Vitals, and — for local businesses — map pack appearances and Google Business Profile activity. We don't pad reports with vanity metrics that look impressive but don't affect your revenue.

How do I know if the work is paying off?

We track enquiries, form submissions, phone calls (if call tracking is set up), and keyword positions. For most clients, the clearest indicator is a noticeable increase in enquiries from people who found them through Google — something they weren't getting before. We set clear goals at the start of each engagement so we both know what success looks like and when we're hitting it.

What if the results aren't what we expected?

We have honest conversations when things aren't moving fast enough. We'll explain why, adjust the strategy, and give you options. We don't hide behind jargon or blame algorithm updates. SEO is a long game and results aren't perfectly linear — but we're always transparent about where we are and what we're doing about it. And there's no long contract tying you in.

Still Have a Question? Just Ask.

We reply to all enquiries within one business day. No sales pitch, no pressure — just a straight answer.

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