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Proof It Works.

These aren't mockups or templates. They're live websites we designed, built, and optimised — with real traffic, real rankings, and real results you can verify yourself.

Every project you see here started with the same brief: build something that actually earns its keep. Fast, visible, and built to convert. Click through to the live sites and see the results for yourself.

Portfolio of web design work
swimfitz.com
SwimFitz website — elite home swimming lessons
case study

SwimFitz — elite home swimming lessons

The Problem

Premium private swimming coaching in London and Hertfordshire — but zero web presence. No site, no rankings, no reviews platform. Every potential client who searched was being sent straight to competitors. The business had a high-quality product with no way to be found.

What We Built

A conversion-focused custom site built from zero — designed around one goal: turn searches into booked lessons. Every service page carries structured schema markup and a clear CTA. Location-specific landing pages target each area the instructor covers. Google Reviews integration displays social proof automatically. A booking enquiry flow captures leads directly from the site without a third-party booking tool creating friction.

The Results

<1.5s
load time
★ 5.0
Google rating
#1
local search
100%
mobile score

Ranks #1 for core local keywords. Appears in Google AI overviews. Zero to booked lessons within weeks of launch.

custom buildfull SEOschema markupGoogle Reviewsbooking flow
visit live site →
swimmingclass.co.uk
Swimming Class UK website
case study

Swimming Class UK — private swimming lessons

The Problem

Established since 2012, three locations plus home visits — but the existing site was slow, poorly structured, and ranking inconsistently across London boroughs. Parents searching for lessons in Barnet would find a generic page that barely mentioned the area. Reviews were scattered across platforms with no unified display. The site needed a structural overhaul without disrupting an established brand.

What We Built

Location-specific landing pages with unique, keyword-rich content for each area — Barnet, Finchley, St Albans, and beyond. Each page carries its own LocalBusiness schema with geo coordinates so Google maps the right location to the right page. Trustpilot reviews are integrated dynamically so the site reflects the latest ratings automatically. Built mobile-first throughout: more than 70% of the traffic comes from parents searching on phones. Speed optimised to under 2 seconds on 4G.

The Results

4.9★
Trustpilot
202+
5-star reviews
3
locations
Top 3
local rankings

Ranking in the top 3 for local swim lesson searches across multiple boroughs. Review count growing month-on-month via automated prompts post-lesson.

multi-locationTrustpilotLocalBusiness schemamobile-first
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