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Every project you see here started with the same brief: build something that actually earns its keep. Fast, visible, and built to convert. Click through to the live sites and see the results for yourself.
The Problem
Premium private swimming coaching in London and Hertfordshire — but zero web presence. No site, no rankings, no reviews platform. Every potential client who searched was being sent straight to competitors. The business had a high-quality product with no way to be found.
What We Built
A conversion-focused custom site built from zero — designed around one goal: turn searches into booked lessons. Every service page carries structured schema markup and a clear CTA. Location-specific landing pages target each area the instructor covers. Google Reviews integration displays social proof automatically. A booking enquiry flow captures leads directly from the site without a third-party booking tool creating friction.
The Results
Ranks #1 for core local keywords. Appears in Google AI overviews. Zero to booked lessons within weeks of launch.
The Problem
Established since 2012, three locations plus home visits — but the existing site was slow, poorly structured, and ranking inconsistently across London boroughs. Parents searching for lessons in Barnet would find a generic page that barely mentioned the area. Reviews were scattered across platforms with no unified display. The site needed a structural overhaul without disrupting an established brand.
What We Built
Location-specific landing pages with unique, keyword-rich content for each area — Barnet, Finchley, St Albans, and beyond. Each page carries its own LocalBusiness schema with geo coordinates so Google maps the right location to the right page. Trustpilot reviews are integrated dynamically so the site reflects the latest ratings automatically. Built mobile-first throughout: more than 70% of the traffic comes from parents searching on phones. Speed optimised to under 2 seconds on 4G.
The Results
Ranking in the top 3 for local swim lesson searches across multiple boroughs. Review count growing month-on-month via automated prompts post-lesson.
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