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Site Speed & Technical Optimisation.

Every second your site takes to load costs you visitors and rankings. 53% of mobile users leave if a page takes over 3 seconds to load. We make your site load in under 2 — anywhere in the world.

Site speed isn't just a user experience issue — it's a business issue. Google weights Core Web Vitals as a ranking factor, meaning a slow site actively suppresses your search visibility. We run a speed audit first, fix the highest-impact issues, and give you before-and-after data showing exactly what improved.

what we optimise

Every Millisecond Matters.

01

Images & media

WebP conversion, lazy loading, responsive sizing, and compression. Images are usually the biggest speed killer on any site — we fix that first.

02

Code & delivery

Minification, compression, critical CSS inlining, tree-shaking unused code, and CDN distribution via Cloudflare for consistent global speed.

03

Core Web Vitals

LCP, CLS, INP — Google's performance metrics that directly impact your search rankings. We optimise all three to pass with flying colours.

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common questions

Frequently Asked.

How much faster can my site get?

Most sites see 50-80% improvement in load time. We typically achieve sub-2-second loads globally.

Will this affect my search rankings?

Yes. Google uses Core Web Vitals as a ranking factor. Faster sites rank higher, especially on mobile.

Do I need to rebuild my site?

Usually not. Most speed improvements come from optimising what you already have — images, caching, CDN, and code cleanup.

Ready to Get Started? It Starts With an Audit.

Free speed audit. We'll show you exactly what's slowing your site down and what it would take to fix it.

questions

Site Speed & Technical Optimisation FAQs.

How do you measure site speed?

We use Google's PageSpeed Insights (which measures Core Web Vitals: LCP, INP, and CLS), GTmetrix, and real-user performance data from Google Search Console. We benchmark before and after every optimisation so you can see the exact improvement.

What is a Core Web Vital?

Core Web Vitals are Google's official performance metrics: Largest Contentful Paint (how fast the main content loads), Interaction to Next Paint (how fast the page responds to input), and Cumulative Layout Shift (how much the page jumps around during load). Google uses these as a ranking signal — poor scores hurt your SEO.

My site is on Wix/Squarespace — can you speed it up?

Partially — platform-hosted sites have inherent limitations because you can't modify the underlying infrastructure. We can optimise content, images, and some configuration settings, but we'll be honest if the platform itself is the bottleneck. Sometimes a migration to a faster platform is the right answer.

How much speed improvement can I realistically expect?

On a typical underperforming WordPress site, we commonly achieve 60–80% improvement in load time. Sites going from 6 seconds to under 2 seconds are common. On platform-built sites, improvements are more modest — 20–40%. We'll tell you what's achievable before you commit.

Do speed improvements affect my Google rankings?

Yes — Core Web Vitals are a confirmed Google ranking signal, particularly for competitive queries. Beyond rankings, faster sites also convert better: a 1-second improvement in load time increases conversions by an average of 7%. The ROI on speed optimisation is almost always positive.

Your site is too slow. Free speed audit.