free website audit — find out what's holding your site back.
claim yours →You might already have good content on your site — but if it's not structured correctly, Google can't rank it and AI can't recommend it. We fix that.
Content optimisation is often the fastest route to better rankings because the work is already mostly done — it just needs to be presented in the way search engines and AI systems expect. We typically see ranking improvements within four to eight weeks of implementing changes.
We reorganise your page hierarchy, headings, and internal links so search engines understand your content's topic and authority.
We add structured data (JSON-LD) so Google shows rich results for your pages and AI assistants can understand and recommend your business.
We align your content with what people are actually searching for — closing gaps, removing keyword cannibalisation, and targeting high-intent queries that drive enquiries.
Looking for something else?
Not necessarily. Often the content itself is fine — it just needs better structure, headings, internal links, and schema markup to perform.
Typically 1-2 weeks depending on the number of pages. We prioritise the highest-impact pages first.
Yes. We work with WordPress, custom sites, Shopify, Wix, Squarespace — any platform.
Most clients see ranking improvements within 4-8 weeks. Content optimisation is one of the fastest ways to improve organic traffic.
Free. No obligation. We'll show you exactly where you stand and how to improve.
Content optimisation means improving existing content so it ranks better on Google and is more likely to be cited by AI systems. This includes: improving semantic structure, adding missing entities and keywords, strengthening internal linking, adding schema markup, improving readability, and updating outdated information. It's often faster than creating new content from scratch.
We use Google Search Console data to identify pages with high impressions but low click-through rates — these are pages Google already considers relevant but users aren't clicking. These typically offer the fastest return, because Google is already willing to show them, you just need to make them more compelling.
Yes — content that's well-structured, clearly answers specific questions, and includes proper schema markup is significantly more likely to be cited by AI systems like ChatGPT, Google AI Overviews, and Perplexity. We optimise for both traditional search and AI consumption simultaneously.
Both — depending on what's needed. Sometimes a structural reorganisation and schema addition is enough. Sometimes content needs to be substantially rewritten to meet current quality standards. We'll recommend the right approach based on the audit findings.
Google recrawls and re-evaluates updated pages within 1–4 weeks. You'll typically see movement within a month. The compounding effect — as optimised pages drive more traffic and links — builds over 3–6 months.
Your content could rank higher. Free audit.