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LLM SEO & Answer Engine Optimisation.

More people are asking ChatGPT, Google AI, and Siri for recommendations instead of scrolling through search results. If your business isn't structured for AI answers, you're invisible to a fast-growing audience.

The window to get ahead here is narrow. Most businesses haven't started optimising for AI recommendations yet — which means the ones who do now will dominate those answers for months or years before competitors catch up. We build that foundation.

the new search

Search Is Changing. Fast.

Traditional SEO gets you on Google's results page. Answer engine optimisation gets you into the answer itself. That's the difference between being listed and being recommended.

Traditional SEO

You appear as a blue link on page 1. Users have to click through, compare options, and decide. You're one of ten results competing for the same click.

Answer engine optimisation

AI directly recommends your business in its answer. Users trust the recommendation immediately. You're the answer, not an option.

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how we do it

Structured Data That AI Understands.

We build the technical foundation that makes your business visible to large language models — and keeps it visible as those models evolve.

Schema markup

Comprehensive JSON-LD structured data — FAQs, services, reviews, location data — so AI can parse, understand, and recommend your business accurately.

Content architecture

Clear, well-structured content that answers specific questions directly. AI models prioritise content that's authoritative, organised, and answers intent.

Citation building

Getting your business mentioned across authoritative sources that LLMs train on and reference. Builds the trust signals that lead to consistent AI recommendations.

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common questions

Frequently Asked.

What is answer engine optimisation?

AEO is the practice of optimising your website so AI assistants (ChatGPT, Google AI, Siri) recommend your business when users ask relevant questions. It's the next evolution of SEO.

Is this different from regular SEO?

Yes. Traditional SEO focuses on ranking in search results. AEO focuses on being the answer that AI gives directly. You need both, but AEO is where the growth is heading.

How do I know if AI is recommending my competitors?

We check this as part of our audit. We query relevant AI assistants with questions your customers would ask and see who gets recommended.

How long before I see results?

AI models update their knowledge at different rates. Schema markup can take effect within weeks. Citation building is a longer-term strategy that compounds over 3-6 months.

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questions

LLM SEO & AEO FAQs.

What is Answer Engine Optimisation (AEO)?

AEO is the practice of optimising your content specifically to appear in AI-generated answers — in Google AI Overviews, ChatGPT, Perplexity, and voice assistants. It differs from traditional SEO in that the goal isn't just to rank in a list of links, but to be the source an AI system cites when answering a relevant question.

How does ChatGPT decide which businesses to recommend?

ChatGPT draws on its training data (web content that existed before its knowledge cutoff), plus for GPT-4 with browsing, live web content. Businesses that appear frequently in authoritative, structured content across the web — including their own site, directories, reviews, and press mentions — are more likely to be recommended. We build those signals.

Is Google AI Overviews the same as AEO?

Not exactly. Google AI Overviews are generated in real-time from the web, so they're influenced by current structured data, content quality, and E-E-A-T signals. ChatGPT-style LLM recommendations rely more on training data and entity recognition. We optimise for both — they require overlapping but distinct approaches.

How long does it take to appear in AI answers?

There's no guaranteed timeline — AI systems update on their own schedules. That said, clients with well-implemented structured data and entity signals typically start seeing AI mentions within 2–4 months. We track this and report on it in your weekly dashboard.

Can small businesses compete with large brands for AI recommendations?

Yes — especially for local and niche queries. AI systems often recommend the most relevant answer, not the biggest brand. A well-optimised local business with clear entity signals and strong reviews can outperform national brands for localised queries. This is one of the biggest opportunities in digital marketing right now.

Is AI recommending your competitors? Find out free.